Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
_20240618111301_original_image_41.webp)
The simplicity of the idea and the use of humour have been notable themes in the Cannes Lions 2024 big winners on day one
Read More_20240618102645_original_image_26.webp)
With nearly a 40 per cent drop in entries since 2020, it might be time for the festival to revisit its approach for one of its oldest categories
Read More_20240618095636_original_image_43.webp)
“Without impact, innovation cannot meet its destiny,” says Dentsu’s president and global CEO, Hiroshi Igarashi as the agency gears up to expand its innovation hub
Read More_20240618110616_original_image_19.webp)
Leaving the marketer side to don an agency hat, Sindhuja Rai, Wavemaker’s APAC Chief reflects on what the transition means for her and what she sees as the role of media agencies in a complex marketing era in this interview with BW Marketing World
Read More
As advanced AI is further changing the ad tech and addressability narrative, Criteo’s Chief Product Officer, Todd Parsons, delves into insights on the evolving landscape of advertising and data in a conversation with BW Marketing World
Read More
From an increased focus on the creative community’s representation to a new Lions on luxury and lifestyle to its own DEI framework, there is much more baked into the Cannes Lions 2024 edition
Read More
Indian agencies do not have any shortlists in the Pharma Lions but have four entries shortlisted in Health & Wellness Lions for work done by McCann & Ogilvy
Read More
Out of 155 entries shortlisted from across the globe in the Film Craft Lions category, India has managed to secure only two spots
Read More
Caroline Parot, the CEO of Technicolor Creative Studios, discusses the company’s transformation plan, the role India will play in this and why 2024 will remain a year of recovery in an interview with BW Marketing World. Edited Excerpts:
Read More
After a three-decade stint with Unilever in various markets, senior business leader Sandeep Kohli is set to come back to India to take up the role of CEO and Aditya Birla Group’s much-talked about jewellery venture, Novel Jewels, as its CEO
Read More
