Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
In an interview with BW Marketing World, WPP’s Chief Creative Officer Rob Reilly reflects on AI’s impact, the emerging balance between tech & ideas shining at Cannes Lions & the holding company’s creative growth
Read More
Wearing not just his chief technology officer hat but also as the owner of X, Elon Musk spoke on how X is utilising AI to match content and ads to its users, how it is the best place to access global leaders and is ‘A plus’ on brand safety
Read More_20240619111911_original_image_41.webp)
In the 71st edition of Cannes Lions, both jurors & organisers are attempting to remind that with less than 10 per cent making it to the shortlist and three per cent entered work winning, even a Lions shortlist is of value
Read More_20240619110923_original_image_21.webp)
On the second day of Cannes Lions, jurors reiterate the importance of ‘purpose’ and how brands can bring change, inclusivity and just be more human
Read More
Havas Group’s Chairman and CEO is busier than usual with a radical shift in its approach and the possible relisting of the agency given new considerations at Vivendi. In this interview with BW Marketing World, Yannick Bolloré discusses the preparation and what next
Read More
Havas embarks on a new chapter amid expectations of change, launches a new operating system in response to “changing market needs” says Chairman & CEO Yannick Bollore
Read More
Film Craft was the only category where India won a Silver and Bronze on Cannes Lions day two. Jury President Prasoon Pandey, Ad Film Maker at Corcoise Films India, speaks with BW Marketing World on takeaways and advice
Read More_20240619083238_original_image_2.webp)
India will be crucial to Snap’s regional growth. APAC CEO Ajit Mohan says the team is tasked with delivering on product promises, providing a platform for creators & demonstrating value for marketers in this interview with BW Marketing World
Read More
Inspiration can come from anywhere and P&G’s Chief Brand Officer, Marc Pritchard argues that some of the best insights for outcome-driven creativity are hidden in everyday moments
Read More_20240617235246_original_image_28.webp)
In its 71st edition, Cannes Lions is opening up more about the purpose behind the festival and the approach it has taken to celebrate creativity
Read More
