As Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times
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Rajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia and Chairman of Leo Burnett South Asia outlines strategies for staying relevant in the age of AI and data, emphasising solution-oriented hiring and partnerships with change-makers
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India's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors
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With five Lions at Cannes Lions 2024 for Leo Burnett, agency leaders Rajdeepak Das and Amitesh Rao chart a course for data-driven, collaborative creativity in the digital age
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As the Cannes Lions International Festival of Creativity comes to a close, Leo Burnett leads with five wins; McCann and Ogilvy come to a close second
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On the final day of Cannes Lions 2024, Tgthr/Reckitt Benckiser secured a Silver Lion for Harpic Loocator #BeFreeToPee, while Leo Burnett India also won a Silver Lion for 'Project Farm Equal' for Lay's in the Glass: The Lions for Change category
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Brands that are communicating with fun and humour in their approach, letting go of some control are standing out at Cannes Lions 2024
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With Leo Burnett India's Gold for 'Turf Finder' and two Silvers for FCB Kinnect and VML India, India's total Cannes Lions tally reaches 12
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Leo Burnett’s entry ‘Turf Finder’ is bringing home the Gold Lion in the Creative Data category
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The simplicity of the idea and the use of humour have been notable themes in the Cannes Lions 2024 big winners on day one
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