The Festival will also introduce a new initiative, Country Pavilions, aimed at enhancing the global representation of various countries at the Cannes Lions
Read More
Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, celebrating the power of India’s women, the festive season witnesses a paradigm shift, where tradition meets modernity, rooted in culture and driven by purpose, authenticity and influence
Read More
Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column embracing brand storytelling over quick wins and nurturing consumer connections for lasting loyalty
Read More_20241004081532_original_image_45.webp)
Highlighting digital dominance, 85% Indians turn to mobile shopping this festive season with clothing, beauty and gadgets leading online categories
Read More_20240821191054_original_image_39.webp)
Bhattacharya will also be placed on the GCPL Global Management Committee and will be reporting directly to Sudhir Sitapati, Managing Director and CEO of GCPL
Read More_20240813035204_original_image_4.webp)
In a conversation with BW Marketing World, Rajneesh Bhatia, CEO, myTrident delves into the company's growth trajectory and marketing initiatives and more
Read More_20240806010808_original_image_30.webp)
The challenge for marketers remains in dissecting and mastering the strategies that transform fleeting moments of attention into lasting and deep customer engagement, writes Tanmay Mohanty
Read More_20240805035504_original_image_35.webp)
The Sleep Company's CMO, Ripal Chopda speaks to BW marketing World exclusively, sharing insights on their Rs 80-85 crore marketing strategy, digital-first approach an campaigns aimed at enhancing customer engagement and brand value
Read More_20240717032437_original_image_43.webp)
From custom ads with Shah Rukh Khan to AR-fueled eyewear try-ons, brands leverage the digital wave to consumer hearts in their next chapter of modern marketing
Read More
As industry leaders converge to discuss AI, digital commerce and influencer strategies, the BW Merits celebrates marketing excellence
Read More
