Account Wins: 82.5 Communications, Shreyas Media

82.5 Communications wins creative mandate of Bacardi India

82.5 Communications has been entrusted with the creative mandate for one of Bacardi India’s brands, with a focus on developing innovative marketing strategies and campaigns. In collaboration with 82.5 Communications, Bacardi India aims to elevate the consumer experience through creative storytelling and engaging brand activations.

82.5 Communications was selected as the ideal partner, winning the creative mandate by showcasing a blend of innovative ideas and effective marketing solutions. Beyond their current work, 82.5 Communications will also play a key role in upcoming product launches for Bacardi India Private Limited.

Mahesh Kanchan, Marketing Director for Bacardi India and neighbouring countries, shares, “This partnership with 82.5 Communications will bring a fresh perspective resonating deeply with Indian consumers. Together, we aim to create moments that matter and drive unforgettable consumer experiences.”

Anuraag Khandelwal, Chief Creative Officer at 82.5 Communications, says, "I’m thrilled to be part of this journey with Bacardi India Private Limited. We’re focused on creating impactful brand stories that redefine category codes and build meaningful connections with consumers."

Chandana Agarwal, President North and East at 82.5 Communications, adds, “Both Bacardi India Private Limited and 82.5 Communications share a passion for excellence and storytelling. We are confident that together we will create magic and bring a fresh perspective to the market.”

Shreyas Media wins advertising rights for Maha Kumbh mela 2025: Report

Shreyas Media has secured rights for advertising, activity, and vending zones at the Maha Kumbh Mela 2025, ANI news agency reported.

Shreyas Media will be focusing on creating advertising opportunities through strategically placed hoarding, current pole branding, charging stations, sky balloons, activity zones, and food vending machines, the company said

"Our expertise lies in building strong, direct connections between brands and their target audiences. At the Maha Kumbh Mela, we will curate customised on-ground marketing solutions that deliver measurable impact. From high-visibility advertising spots to interactive activity zones, our efforts will ensure that brands achieve remarkable reach and recall," Shreyas Media's founder and chairman, Srinivas Rao said.

According to the official website of Maha Kumbh 2025, Prayagraj Mela Authority has selected a group of vendors to manage the advertisement rights, which includes Crayon Advertising and Vritti Solution.

The Maha Kumbh Mela will begin on 13 January 2025 and is expected to attract over 50 lakh attendees across a sprawling 4,000-hectare area. The estimated budget of Maha Kumbh Mela 2025 is Rs 6,300 crore, a promising and immersive blend of tradition, faith, and celebration over 50 days.

Separately, Prayagraj Municipal Corporation (PMC) and six Nagar Panchayats have received over Rs 10.46 crore from the Uttar Pradesh government to carry out developmental projects for Mahakumbh-2025.