Rajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia and Chairman of Leo Burnett South Asia outlines strategies for staying relevant in the age of AI and data, emphasising solution-oriented hiring and partnerships with change-makers
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With five Lions at Cannes Lions 2024 for Leo Burnett, agency leaders Rajdeepak Das and Amitesh Rao chart a course for data-driven, collaborative creativity in the digital age
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As the Cannes Lions International Festival of Creativity comes to a close, Leo Burnett leads with five wins; McCann and Ogilvy come to a close second
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On the final day of Cannes Lions 2024, Tgthr/Reckitt Benckiser secured a Silver Lion for Harpic Loocator #BeFreeToPee, while Leo Burnett India also won a Silver Lion for 'Project Farm Equal' for Lay's in the Glass: The Lions for Change category
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With this, the total tally of the Indian contingent reaches 14 Lions
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With Leo Burnett India's Gold for 'Turf Finder' and two Silvers for FCB Kinnect and VML India, India's total Cannes Lions tally reaches 12
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Leo Burnett’s entry ‘Turf Finder’ is bringing home the Gold Lion in the Creative Data category
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Ogilvy and Leo Burnett secure a total of four shortlists in the Creative Strategy category
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Leo Burnett secures two shortlist spots, McCann's campaign, 'Fit My Feet' receives recognition for two subcategories, Ogilvy and FCB India Campaigns reserves one shortlist each
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From a total of 39 shortlists in the Creative Data Lions, Gatorade's ‘Turf Finder’ campaign makes it from India
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