With five Lions at Cannes Lions 2024 for Leo Burnett, agency leaders Rajdeepak Das and Amitesh Rao chart a course for data-driven, collaborative creativity in the digital age
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As the Cannes Lions International Festival of Creativity comes to a close, Leo Burnett leads with five wins; McCann and Ogilvy come to a close second
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On the final day of Cannes Lions 2024, Tgthr/Reckitt Benckiser secured a Silver Lion for Harpic Loocator #BeFreeToPee, while Leo Burnett India also won a Silver Lion for 'Project Farm Equal' for Lay's in the Glass: The Lions for Change category
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Leo Burnett’s entry ‘Turf Finder’ is bringing home the Gold Lion in the Creative Data category
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With five new wins including a Silver and Bronze for Jindal Steel & Power and one bronze each for Ogilvy, VML and Leo Burnett, India's total Cannes Lions tally hits nine
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Out of a total of 190 shortlisted entries, India secures one shortlist in the Film Lions category for 'The Sweet Truth' campaign for Colgate by Brand David Communications
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In its 71st edition, Cannes Lions is opening up more about the purpose behind the festival and the approach it has taken to celebrate creativity
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The simplicity of the idea and the use of humour have been notable themes in the Cannes Lions 2024 big winners on day one
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With nearly a 40 per cent drop in entries since 2020, it might be time for the festival to revisit its approach for one of its oldest categories
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“Without impact, innovation cannot meet its destiny,” says Dentsu’s president and global CEO, Hiroshi Igarashi as the agency gears up to expand its innovation hub
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