The D2C offering must be available only through the platform, not everywhere and anywhere. Those who discover the joy of D2C solus get focussed, repeat & deep revenues, says Harish Bijoor, Business & Brand-strategy expert & Founder, Harish Bijoor Consults Inc. in this conversation with BW. Excerpts:
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During the launch of Nokia's MBiT report, Amit Marwah, CMO discusses how the emergence of 5G would impact the current trends
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Let's have a look at the conversation with the CEO of Bagzone on the brand strategy and plan for 2023
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Let's have a look at the conversation on Advertising trends of 2022, the global recession affecting the industry, expectations from the budget, etc.
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He states Fossil India has engaged closely with the Indian market and perceived its unique customer segments, diverse preferences and refined tastes
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Menon says the entire ecosystem of CTV will become a big play over the next year
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New generations who are taking up B2B marketing solutions from their previous generations, they are the attribute that likeminded people exist, he adds
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Vishwas Anand wants to contribute to the marketing fraternity through regular engagement, mentoring and interactions and help boost corporate India’s image in B2B marketing
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Social Beat aims to achieve a 6 per cent market share in the Indian digital media industry with a top line of Rs 120 crore by March 2024
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With a strong growth mindset, promising business solutions, and a proven track record of success, Vignesh Murali is a true leader
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