Articles for Interviews

A Personalised Experience

The DMI brand, with diverse businesses, has immense potential to become a reputed financial entity says Tarun Kankani

Read More
Marketing Has Become More Fun

For Taniya Biswas, marketing rules are changing to make room for doing more of what a brand wants to do rather than what it should conventionally do

Read More
A Man With A Plan

Subhamoy Das is not only passionate about his role as a media man particularly in popularising sports but has a vision for a greener Mumbai too

Read More
Creating Intelligent Conversation

Sowmya Iyer reflects on opportunities where brands can begin creating content in 3D, become voice-enabled and engage in newer forms of conversation via bots & recommendations

Read More
A Marketer With A GM's Mindset

Sonam Bikram Vij has a rich experience in building brands in India and developing growth strategies

Read More
Innovation In The DNA

Shivam Ranjan is excited about some of the new Motorola products as he delves into changing consumer behaviour and its impact on brands

Read More
Challenging The Status Quo

Marketing is an interesting phase right now and Soumya Rathor believes that there is much that brands can do for people and society

Read More
Banking On Innovation

Sameer Nanjangud has effectively contributed to Volkswagen’s overall brand growth in India via an innovation agenda

Read More
Technology Is Changing Every Hour

For Puneeth Bekal, future marketing will not be just about brands but also about data insights, design and product services

Read More
Consumers Lead And Brands Follow

Prateek Malpani points out that brands will always follow consumers and consumers will only take to platforms that give them value

Read More

Subscribe to our newsletter to get updates on our latest news