Articles for Interviews

Millennials And Gen Z Seek Sustainable Brands: Manisha Kapoor, ASCI

Exploring the vision and initiatives of ASCI's CEO and Secretary General on ethical advertising, consumer privacy, and sustainability in the digital era

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Rise Of Responsible Marketing

Rajat Abbi, Vice President, Global Marketing, CMO, Schneider Electric, on making marketing more responsible and sustainable

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I See Young Talent Hungry To Make A Difference & Set A Mark On The Global Stage: Ahmed Aftab Naqvi

Naqvi being one of the jurors at Cannes Lions 2023 this year, shares his expectations from the festival this year, criteria to keep in mind, and the representation of India at the global level.

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Indian Jurors Represent The Radical Ambition Of India On The Global Stage : Josy Paul

BBDO Chairman & Chief Creative Officer, one of the jurors at Cannes Lions 2023 shared insights on the representation on India and its impact globally, his criteria of judging and on the entries this year

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Diageo's Shweta Jain On 'What It Takes To Be A Walker'

In an exclusive interview with BW Marketing World, Shweta Jain, CBO, Diageo India, shares the insights of the participation of alcobev brand at Cannes Film Festival, marketing themes, sustainability principles and more

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In Conversation: Vadilal’s Aakanksha Devanshu Gandhi On ‘Sweet Tooth’

In a confab with BW Marketing World, Aakanksha Devanshu Gandhi President (Branding), Vadilal, talks about how the company is approaching the ice cream space and the latest marketing developments to support this.

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Google Campaigns - The Next New For CabBazar

In a chat with BW Marketing World, Rishab Gupta, CMO - CabBazar talks about his expansion plans

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Consumer Behaviour For Luxury Goods Has Shifted: Gitanjali Saxena, Tata CLiQ Luxury

During the launch of India's first digital watch boutique, Gitanjali Saxena, CBO discusses how the consumer behaviour for luxury goods has evolved

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Influencer Marketing Is Integral To Music Industry: Shahir Muneer, Divo

Muneer shares his perspective on the acquisition and how the artist-influencer ecosystem is enhancing the music and entertainment sector in India

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Our Focus Is On Creating Authentic And Bespoke Experiences: CBO, The Leela Palaces

In an interview, Anjali Mehra, CBO of The Leela Palaces talks about the marketing strategies the organisation used to launch Aujasya, a holistic wellness program

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