Articles for Interviews

True Sustainability Should Be At The Heart Of Brand Initiatives: Virat Khullar

Virat Khullar, Group Head Marketing, Hyundai India navigates growth patterns, the rise of gen AI, and the authenticity imperative in sustainable branding

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Aman Gupta Steers boAt Lifestyle's Marketing Success

Aman Gupta, Co-founder and CMO, boAt Lifestyle has made a young brand like boAt compete strongly with well-established players, making a mark on consumers

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Ultratech's Ajay Dang On Sustainability And Tech

Ajay Dang, President & Head - Marketing, UltraTech Cement advises on the contours of holistic strategies that can bring success to modern-day marketing

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Our Innovations Bridge The Gap Between Traditional & Modern Approach: Aastha Bhasin

At the launch of Kurkure’s new product launch, Bhasin, Category Lead for Kurkure at PepsiCo India speaks to BW Marketing World sharing the brand’s marketing strategy, the collaboration with ONDC Network, sustainability and more

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Gen AI Opens Doors To Innovative Formats & Interactive Experiences: Deepika Deepti

Deepika Deepti, Head of Marketing at Metro Brands Limited, delves into her journey in the marketing landscape and shares her insights on sustainability, generative AI, and more in our series 'Marketing Maestros'

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Transparency Is Pivotal For Building & Maintaining Trust: Yatnesh Pandey

Yatnesh Pandey, Vice President of Marketing at Greenply Industries sheds light on the evolving dynamics of the marketing landscape and the intricacies of purpose-driven branding in our ongoing series, 'Marketing Maestros'

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Marketing Is A Perfect Blend Of Logic & Creativity: Varun Kandhari

Varun Kandhari, Director of Marketing at Mars Wrigley India, discussed marketing trends, sustainability, and future prospects in our series 'Marketing Maestros' series

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Opportunities Lie In Reaching New Audiences: Gauri Malhotra

Continuing with our 'Marketing Maestros' series, we spoke to Malhotra where she shares her perspectives on marketing, sustainability, AI, influencer partnerships, and navigating the ever-changing landscape of social media

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Synergy Between AI & Human Insight Is The Future: Amedeo Aragona

Amedeo Aragona, Marketing Director of Kinder Brands at Ferrero explores the Dynamic Landscape of Modern Marketing and Its Crucial Elements in our continuous series, 'Marketing Maestros'

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Gen Z's Are The Inspiration For Marketing Gurus Of Today: Virat Khullar

Virat Khullar, AVP & Head of Marketing, Hyundai Motor India delves into his intriguing journey through the realm of marketing, sharing insights into his career evolution and the dynamic landscape of the industry in our on-going series, 'Marketing Maestros'

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