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With a legacy of 127-year-old parent brand, Nalin Jain, CMO, Godrej Capital shares insights into transforming financial marketing through customer-centricity, technological adaptation and genuine understanding of diverse market needs
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Das was recently elevated to Vice President, Sales & Marketing Group and General Manager, Global Marketing Innovation and India Region in July 2024
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From regional strategies to AI adoption, Gunjit Jain, EVP of Marketing at Colgate-Palmolive shares how India's legacy brand stays relevant across generations through strategic storytelling, consumer-first approach and more in an exclusive conversation with BW Marketing World
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, celebrating the power of India’s women, the festive season witnesses a paradigm shift, where tradition meets modernity, rooted in culture and driven by purpose, authenticity and influence
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From data-driven insights to responsible brand building, Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication at Nestle India decodes the art of creating resilient brands in an exclusive conversation with BW Marketing World
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In the second quarter, HUL's revenue hits Rs 15,729 crore as the home care segment leads with Rs 5,731 crore in sales
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As India sees a 47 per cent spending surge this festive season, driven by millennials, digital-first strategies and gifting trends, brands gear up to capitalise on the surge
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column embracing brand storytelling over quick wins and nurturing consumer connections for lasting loyalty
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The report also guides brands to meet consumer demands for practicality, health and social responsibility
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Respecting cultural nuances in content and communication is essential, but it’s equally important to be sensitive to the broader social context and deliver messages that resonate meaningfully, writes Rajat Abbi
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