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Patanjali's food and FMCG sectors’ revenue share grew to 30.1 per cent in FY24 from 19.5 per cent in FY23 with segment revenue reaching Rs 9,643.32 crore
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The shopping concentration is highest in five states - Maharashtra (16 per cent), Delhi (12 per cent), Karnataka (9 per cent, West Bengal (9 per cent) and Tamil Nadu (8 per cent), as per 'The Indian Online Shopper 3.0' report
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As brands explore Generative AI's true impact which remain behind the scenes, the question pertains - are marketers able to fuse machine precision with human creativity in consumer campaigns?
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The way people used to buy products or interact with brands hasn't changed. What has changed is the outlook towards products and brands that have been offered by companies , say experts
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As data consumption and broadband increased, more and more people got on to the online bandwagon with ecommerce and quick commerce, writes Niranjan Gidwani
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With the two weeks' BMC extension of the deadline for feedback on its new safety-focused regulations, marketers are rethinking outdoor strategies, embracing digital solutions to navigate stricter guidelines and reduce visual clutter
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Scheduled for 29 August 2024, the BW Top 100 Marketers 2024 awards will celebrate diverse marketing talent driving innovation and brand success across India
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Bhattacharya will also be placed on the GCPL Global Management Committee and will be reporting directly to Sudhir Sitapati, Managing Director and CEO of GCPL
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Welcoming top brands such as Airtel, Bisleri, Samsung, Tata Motors, ITC, Adani Wilmar, Visa, Colgate-Palmolive, Danone, Castrol, Valvoline Cummins, Dabur, Ferrero and their marketing leaders join the second edition where marketers balance trends while staying rooted in brand fundamentals
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In a conversation with BW Marketing World, Rajneesh Bhatia, CEO, myTrident delves into the company's growth trajectory and marketing initiatives and more
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