Noorings: Will We, Won’t We

As the Cannes Lions International Festival of Creativity reaches its midpoint, India has managed 12 Lions, including two Golds and four Silvers. This is met with mixed reactions with some disappointed and some in anticipation about whether India can surpass its 2023 tally of 24 Lions and a prestigious Grand Prix. Last year, Ogilvy India made headlines by winning the Grand Prix in Creative Effectiveness, setting a high benchmark for this year.

With several major awards yet to be announced, the excitement is palpable among the Indian contingent, who are closely monitoring the announcements and celebrating their peers' successes.

Who Owns The Idea
Beyond the awards, the Indian delegates at Cannes Lions are engaging in meaningful discussions about the nature of creative ideas and intellectual property. One significant topic of debate has been the question of ownership of creative ideas. The win by Jindal Steel and Power has brought this issue to the forefront, sparking conversations about how credit is attributed and the collaborative nature of the creative process.

In the advertising world, where collaborations and contributions often come from multiple sources, determining who truly owns an idea can be complex. This debate highlights the evolving dynamics in the industry and the importance of recognising all contributors' efforts.

It reiterates why partnership matters in this business and that “the client is always right”.