_20250103110416_original_image_26.webp)
Tata Motors Commercial Vehicles achieved a significant milestone by becoming the largest YouTube channel in the commercial vehicles category in India, just two years after its launch. The accomplishment underscores the team’s dedication and the effectiveness of its diverse content strategy, which has resonated with audiences across the country.
Since its inception, TMCV's YouTube channel has amassed 1.32 lakh subscribers, 40.8 crore lifetime views and uploaded 895 videos in 10 different languages. The channel has also curated 77 playlists, catering to a wide-ranging audience from cities such as Hyderabad, Jaipur, Delhi, Patna and Bangalore. The rapid growth also made TMCV the fastest channel in its category to achieve the coveted YouTube Silver Button recognition.
The channel’s success is rooted in its strategic approach to content creation, which focuses on informative and engaging posts tailored for customers across India. The channel’s metrics, derived solely from its advertising campaign content, reflect the impact of its efforts. Notably, this excludes the influencer content stream, which has also been delivering industry-leading numbers separately.
The recognition from YouTube reinforces the brand’s commitment to connecting with its audience through impactful and relatable content.
TMCV’s channel outperforms its competitors by a margin. While Ashok Leyland (AL) trails closely with 1.30 lakh subscribers, other players like Eicher (0.51 lakh), Mahindra Truck and Bus (0.393 lakh), Maruti Suzuki Commercial (0.14 lakh) and Volvo Truck India (0.02 lakh) fall behind.
_20250103183819_original_image_38.webp)
_20250103110955_original_image_26.webp)
_20241231102434_original_image_27.webp)