Articles for The work

Taproot Dentsu, Cipla Health Get Ayushmann Khurrana Energised In Their Latest Campaign

The TVC showcases Ayushmann Khurrana saving the day through an act that not only reveals a noble heart but his incredible energy as well

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Whisper Highlights Period Eduction Via Leo Burnett India's Traditional Native Art Campaign

The campaign o menstrual education, #KeepGirlsInSchool, uses custom hand-drawn wall paintings of 28 art styles specific to the geography of each state

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The Unanswered Questions About Ratings

Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, asks pertinent questions on why the ratings issue continues to rage on

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IKEA Showcases Offerings For The Various Definitions Of A Family’s Comfort

The campaign highlights IKEA’s value for money proposition and showcases how its products make all members of the family happy – in different ways

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AirAsia India Launches Campaign Asking Flyers To #JoinTheFamily

The integrated campaign across cinema, print, out-of-home, digital and social media platforms, showcases the power-packed benefits offered by AirAsia India on the NeuPass rewards program

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Lakmé Academy Onboards Ananya Panday As Brand Ambassador

The brand intends to appeal to the younger, Gen Z audience through the collaboration

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Titan Raga Onboards Ali Bhatt As Brand Ambassador

The onboarding marks the launch of a new TVC campaign, Boldy Beautiful

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Zebronics Launches 'Unleash The Champion' Campaign With Indian Cricketers

The campaign features Kuldeep Yadav, Umesh Yadav, Mohammed Shami, Ruturaj Gaikwad, Robin Uthappa & Dinesh Karthik to further strengthen its appeal among the new-age audience

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