Titan Raga Onboards Ali Bhatt As Brand Ambassador
Titan Raga has onboarded Alia Bhatt as its new ambassador. The onboarding of the actor also marks the launch of the brand’s new TVC campaign, Boldly Beautiful. Raga by Titan celebrates women who embrace their authentic bold self-expression in the new film.
Titan Raga’s new TVC campaign, conceptualized in partnership with Ogilvy, is an ode to young Indian women who aspire to break the societal barriers of inhibitions around self-expression and desires. With Alia in her naturally vibrant and feisty spirit, the film normalises spontaneity in typical familial conversations. The newly-wedded actor is seen as a bride-to-be who is expressing herself uninhibitedly in tune with her own raga amidst a typical wedding set-up. The campaign encourages consumers to be themselves unapologetically.
Watch the film here :
