Core to the brand philosophy of ‘Taaza Approach’, the brand will celebrate inspiring stories of women in professions where they are underrepresented
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To celebrate women, Firefox creates breakthroughs and breaks stereotypes in the industry
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The campaign brings to light a typical predisposed mindset in perceiving women's identities
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The campaign has been conceptualised and executed by By Design
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Thwarting the archaic adage, Sit Like A Lady, the campaign features women sitting the way they want, reiterating the need for ergonomic chairs for their comfort
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1M1B creates various online dialogues and panels for empowered female influencers and teachers from across India on International Women’s Day
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The TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign
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The campaign is produced in collaboration with Bombay Noor
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