7UP Releases Campaign Featuring Rashmika Mandanna To Refresh Summers
7UP, the clear refreshing drink launched its summer campaign featuring brand ambassador Rashmika Mandanna. The film showcases Mandanna’ s experience with 7UP as it brings alive the brand’s new positioning ‘Super Duper Refresher’ across India.
The new film features Rashmika requesting a shopkeeper for a 7UP. As Rashmika opens the bottle, the bubble of refreshment rushes toward her with even greater speed. The shopkeeper, foreseeing what is going to happen next, opens an umbrella as the bubble of refreshment approaches.
Speaking about the new campaign, Naseeb Puri, Senior Marketing Director, Flavours & Energy, PepsiCo India, says, “There’s nothing consumers seek more from our category than refreshment and, with this new campaign, we’re placing 7UP bang in the middle of the refreshment narrative. 7UP, with its sparkling lemon and lime flavour, is not just a refresher - it’s The ‘Super Duper Refresher’ that uplifts you, be it on a hot summer day or at any other moment when you simply need a lift. Rashmika’s bright energy is of course the perfect pairing for 7UP. We’re confident that consumers will love this new campaign as it rings so true to everything that 7UP stands for.”
Commenting on the new TVC launch, brand ambassador, Rashmika Mandanna shares, “I am delighted to be associated with 7UP, a brand that has been a refreshing influence in our lives for years. It was such a fun experience working on the film, which is a burst of super-duper refreshment and leaves you wanting more. I cannot wait for my fans to see me in this new avatar.”
The TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.
