Firefox Launches Women's Day Campaign #RideYourFire
Firefox Bikes has launched its campaign “#RideYourFire” on the occasion of International Women’s Day.
As part of the video campaign, Firefox recognises and celebrates all the women associated with the brand which includes their employees, ambassadors, community members and women channel partners for making their mark in the industry.
The campaign “#RideYourFire” highlights the immense potential of women in the cycling community along with showcasing that women have the power to break down barriers and push boundaries, creating a space where they can come together and inspire each other.
As an on-ground activation, Firefox joined hands as the Ride Partner for International Women's Day Cyclothon 2023, organised by the Directorate of Education, Govt of Delhi in collaboration with UNESCO; themed 'Unity Ride for Gender Equality & Green Future' which took place on 5 March 2023.
Speaking on the initiative, Sriram Sundresan, CEO, Firefox Bikes says, “We are delighted to announce the launch of our campaign #RideYourFire on International Women’s Day. The thought behind this campaign is to encourage women to achieve new milestones in their respective journeys as powerful individuals. As an organisation, we recognise the contribution of women to both our community as well as the industry. Aligned with the theme of Embracing Equity for this year’s International Women’s Day, we want to create a gender equal world which is free of bias, stereotypes and discrimination.”
