Articles for The work

Misfit By boAt On Boards New Brand Ambassadors

With Vir Das, Divyendu Sharmaa, Shanaya Kapoor, and Rohit Saraf as its brand ambassadors, Misfit by boAt launches an integrated campaign- #NeverFitIn

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Havas Group Appoints Pritha Dasgupta As CMO

Pritha Dasgupta as Chief Marketing Officer will be driving the marketing and communications function of the Group

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Hero Flaunts The Lectro Attitude

The e-cycle company has launched a TVC to showcase its latest proposition ‘Want it. Flaunt it.’

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A ‘Differential’ Marketing Strategy Is Crucial For Not-For-Profits

How can non-profit organisations overcome challenges and create compelling and successful marketing strategies

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Reckitt, UN Women Launch Employment Initiatives

The partnership will focus on creating employment and entrepreneurial opportunities for women in the health, hygiene, and sanitation sector.

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The Knock-On Effects Of DTC

The pandemic has induced B2B companies to explore Direct-To-Consumer approach

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Leveraging Digital Technology During The Pandemic

For the past year and a half, many sectors and businesses had dealt with complex situations due to the pandemic. But at the same time, many viewed this as an opportunity to innovate and improvise their business operations, mainly through digitalisation

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Cashify's Campaign Oozes Ease & Convenience

Cashify's maiden TVC starring Rajmkumar Rao will run this across Television, OOH, Radio and Social media channels

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