Havas Group Appoints Pritha Dasgupta As CMO

Havas Group India has appointed Pritha Dasgupta as Chief Marketing Officer, effective immediately. 

In her new role, Pritha will be driving the marketing and communications function of the Group and all the network companies and will be working closely with the senior leadership team in India and the global marketing and communications team.

Pritha is a media professional with over 15 years of work experience across marketing communications and journalism. She began her career in business journalism in 2005, following which she worked with many leading publications. In 2016, she made the transition from journalism to corporate communications by launching the function for IPG Mediabrands India, where her role was that of Senior Director, Marketing & Communications.

Commenting on Pritha’s appointment, Rana Barua, Group CEO, Havas Group India, said, “as a Group CMO, her vast experience and in-depth knowledge of the media ecosystem will prove to be invaluable to our network. She is a highly accomplished journalist and a professional with effective leadership and people skills. We are all thrilled to have her on board and look forward to a totally new way of marketing and communication in today’s times,” added Barua.

Commenting on her new role, Pritha Dasgupta said, “It’s hard to define the dynamic transformation the advertising and the marketing industry has gone through in the last decade, especially in the space of martech. This led to a huge transformation in the way networks built their communications strategies.”