Hero Flaunts The Lectro Attitude
Hero Lectro, an Indian brand for e-cycles, has launched a TVC to showcase its latest proposition ‘Want it. Flaunt it.’
The fast-paced film flaunts the electric capabilities of the e-cycle with a quirky storyline. It depicts the flirty banter between a girl and a boy and uses vivid colours and dynamic camera shots to portray the power of the e-cycle. Previously the brand had launched a music video on World Bicycle Day and this film uses the same groovy track. Hero Lectro has moved away from its earlier proposition of ‘Move at your will.’
Rachit Gupta, CMO Hero Lectro, says, "While planning our strategy for this year, one thing which stood out was the fact that Hero Lectro E-Cycles provide benefits which are far-ranging be it saving our environment or leading a healthier lifestyle or even a cost-efficient way to move. Keeping this in mind and the fact our audience wants to reflect how they are different in their everyday life, #WantItFlauntIt gives the perfect message about how we want our customers to perceive not just Hero Lectro but also E-Cycles as a mode of commuting.”
Sumanto Chattopadhyay, Chairman & Chief Creative Officer 82.5 Communications India added, "There's a certain attitude the Lectro rider has in the way that he rides through life. For him, it's not merely about getting from point A to point B, but about how you do it and the impression you make on the world."
