Articles for Power People

Folk Tales Of Festive Marketing
Folk Tales Of Festive Marketing

Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, 'Confessions of a CMO' on the festive season being a marketer's dream

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Castrol's Rohit Talwar Revvs Up Marketing With Tradition, Tech & Cross-market Synergy
Castrol's Rohit Talwar Revvs Up Marketing With Tradition, Tech & Cross-market Synergy

Castrol India’s VP and Head of Marketing, Rohit Talwar returns to the Indian market after five years, sharing insights on media mix, data-driven personalisation, cross-cultural strategies and more in an exclusive conversation with BW Marketing World

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FCB Global Partner Rohit Ohri Retires
FCB Global Partner Rohit Ohri Retires

Ohri led the successful acquisition of Kinnect and spearheaded a creative transformation within the Group

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GCPL's CEO Sudhir Sitapati Urges Cross-sector Collaboration In Wake Of Sebi Controversy
GCPL's CEO Sudhir Sitapati Urges Cross-sector Collaboration In Wake Of Sebi Controversy

Sitapati highlights the need for better integration of private sector expertise in the public sphere amid ongoing Sebi discussions

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Ferrero Appoints Neha More As Business Head Of Modern Trade
Ferrero Appoints Neha More As Business Head Of Modern Trade

Prior to taking up the new role, More served as the Head of Modern Trade for Britannia Industries

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Rajiv Dubey BW Festival of Marketing
Rajiv Dubey Takes On Expanded Role As Vice President At Dabur India

As Vice President, Dubey will continue to lead media efforts at Dabur while overseeing experiential marketing and brand activations

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Dainik Jagran's Yashovardhan Gupta Passes Away
Dainik Jagran's Yashovardhan Gupta Passes Away

Gupta was the Director of Dainik Jagran and was also an advocate for the development of Bundelkhand

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Love To Wrestle With Biz Problems That Are Without A Playbook: Ajay Dang, UltraTech Cement

Such an approach often allows us to operate with first-principle thinking and ask fundamental (seemingly silly) questions, he believes

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