Ferrero Appoints Neha More As Business Head Of Modern Trade

Neha More has joined Ferrero as Business Head, Modern Trade. She shares the news on her LinkedIn post stating, “I’m thrilled to be joining Ferrero, a company renowned for its iconic brands, global leadership and a relentless focus on innovation, quality, and people. With Ferrero's strong legacy of brand building and strategic market expansion, I am eager to contribute my expertise to drive the company’s growth initiatives and further elevate its reputation. I look forward to this incredible journey with Ferrero and to being a part of its continued success."

More brings over 14 years of experience in Business Development, Key Account Management,  Customer Marketing, Digital Activations, P&L management and Omni Channel Strategy driving revenue growth and profitability in both Ecommerce and Modern Retail.

Prior to taking up the new role, More served as the Head of Modern Trade for Britannia Industries. She had been with the company since 2018.  Being the first Ecom Head at Britannia Industries, she successfully seeded and scaled up the entire ECommerce business vertical from scratch and made it the fastest-growing and most profitable business under her watch. She spearheaded accelerating newer categories online and in modern trade, leading growths for digital-first portfolio, industry firsts digital activations and strategic initiatives with key channel partners, led reputation-building initiatives, joint business planning and internal backend operations projects to strengthen fulfilment for the channel.

More holds an MBA degree from IBS Pune and has over 14 years of extensive experience in the FMCD & FMCG industry. Throughout her career, More has made contributions by holding sales and business positions in reputed organisations like LG Electronics, Stanley Black & Decker, Perfetti Van Melle and Britannia Industries.