H&M India Onboards Helena Kuylenstierna As Director

Helena Kuylenstierna has been appointed as the Director for H&M India, based at the head office in Bangalore. With over 24 years of experience with the brand, Kuylenstierna aims to enhance growth and profitability for H&M India.

Formerly the Global Managing Director for Kidswear at H&M, Kuylenstierna is a strong advocate for making fashion accessible to all by providing exceptional collections at great prices, always keeping the customer at the forefront. The brand remains dedicated to increasing its relevance for Indian customers while enhancing both the physical and digital shopping experience.

Helena Kuylenstierna, Director, H&M India said, “Being a diverse market, we strongly believe that India has unique needs, and we are excited to take steps to make the most out of the opportunities we see to improve local customer relevance and maximise growth. We will continue to democratize fashion and offer elevated collections that allow our customers to celebrate self-expression. Going forward we have very ambitious plans for H&M India, and I hope to bring all my past experiences into this fantastic region while learning from all the current & future talents we have in our local teams.”

Kuylenstierna, originally from Sweden, began her career with H&M in 2001 and has gained extensive experience in various roles including Assortment Manager & Division Head for Kids, Global Purchasing Manager at the Shanghai Production Office and Head of Buying & Production at ARKET.

In India, H&M operates 64 stores across 29 cities and is also available online through HM.com, Myntra.com and Ajio.com.