During the festive period, with increase in demand and limited supply, imbalance creates a bubble that encourages fraudsters to exploit the market by fraudulent activities, writes Dhiraj Gupta
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, celebrating the power of India’s women, the festive season witnesses a paradigm shift, where tradition meets modernity, rooted in culture and driven by purpose, authenticity and influence
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Gujral is departing JK Tyre & Industries after a five-year tenure that began in November 2019
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From data-driven insights to responsible brand building, Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication at Nestle India decodes the art of creating resilient brands in an exclusive conversation with BW Marketing World
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Dubey was previously serving as Chief Marketing Officer at Pidilite Industries
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Users of advanced AI-amplified marketing suites stand to improve brand relevance and increase the number of repeat buyers by as much as 50 per cent, among other things, writes John Premkumar
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Previously, Dhimar served as Associate Director of Brand Marketing at CoinSwitch for nearly two years
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Shakdher will collaborate closely with CEO Vijay Shekhar Sharma to drive Paytm’s growth and profitability
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