Articles for Power People

Ashwath Swaminathan Steps Down As Chief Growth & Marketing Officer Within A Year
Swiggy's Ashwath Swaminathan Steps Down As Chief Growth & Marketing Officer Within A Year

Swaminathan's departure follows other key exits; new leadership additions set to drive growth and Instamart expansion

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Building Future: How Marketing Fuels Growth In Cement Industry
Building Future: How Marketing Fuels Growth In Cement Industry

In the cement industry, marketing is no longer just about selling a product; it’s about creating value, forging relationships and driving innovation, writes Chirag Shah

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Google India Elevates Mansi Khanna To Director Of Ads, Brand & Reputation Marketing
Google India Elevates Mansi Khanna To Director Of Ads, Brand & Reputation Marketing

In her new role, Khanna will drive ads marketing for large businesses and SMBs while strengthening Google’s brand reputation in India

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Datafication & Digital Trust: Building Beyond the Buzzwords
Datafication & Digital Trust: Building Beyond the Buzzwords

Digital Trust is an essential component of the rising global economy which is increasingly dependent on connectivity, data usage and new technology, writes Niranjan Gidwani

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Livpure Onboards Rahul Khanna As Head Of Strategic Business Unit For Appliances
Livpure Onboards Rahul Khanna As Head Of Strategic Business Unit For Appliances

In his new role, Khanna will manage product portfolio oversight, business strategy and market expansion, while also improving brand visibility

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Festive Sale Frauds In India, Unmasking Threats
Festive Sale Frauds In India, Unmasking Threats

During the festive period, with increase in demand and limited supply, imbalance creates a bubble that encourages fraudsters to exploit the market by fraudulent activities, writes Dhiraj Gupta

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The Fabulous Tribe Of Festive Czarinas
The Fabulous Tribe Of Festive Czarinas

Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, celebrating the power of India’s women, the festive season witnesses a paradigm shift, where tradition meets modernity, rooted in culture and driven by purpose, authenticity and influence

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JK Tyre & Industries' Amit Gujral To Step Down As CMO
JK Tyre & Industries' Amit Gujral To Step Down As CMO

Gujral is departing JK Tyre & Industries after a five-year tenure that began in November 2019

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