Mohan believes that even in today’s digital age, mass media plays a vital role to reach out to the right audience with the right set of messaging; a powerful tool that can’t be overlooked
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Big hoarding or big data? The advancement of data-based precision marketing has made such questions real. The choices may be in synthesis, not selection
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Kaul asserts how brands must aim at enveloping the consumer from all corners, whether through traditional or digital channels
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Khalsa expounds the changing landscape of mass media, bringing out the reverberations of the pandemic on the consumption pattern
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Bhatia highlights the transformation of mass media consumption in the age of Covid-19
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In an unprecedented world defined by the pandemic and its restrictions, Prestige Group has adapted and leveraged several digital solutions/formats to stay ahead in the game
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While Gheji is convinced that mass media stands as relevant today, he also signals how consumers are gravitating towards personal choices of content consumption, that may chip away at watching content as a family in future
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Kumar looks through the lens of a marketer on the new-found opportunities in a post-COVID world
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