While 2021 reaffirms the strength of TV, 2022 would see the reinvention of TV in the omnichannel world
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Mass media was, is & will always be relevant & Important for the people, emphasises Krishnan
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There is a lot of strategising that plays in the background whenever a media plan is being designed, says Kalro
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Talking from a media planner's lens, Kathuria suggests businesses leverage both forms of media to accomplish their marketing agendas
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This is apparent from the fact that 3000+ categories are active on mass media vehicles, says Adesara
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With disruptive changes in the media landscape, marketers will aim at strong distribution capabilities amongst both digital and television
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In entertainment, advertising and gaming it is becoming harder to separate traditional and digital media. We’re seeing creative new ways in which viewing, listening, reading and experiences are defying these boundaries
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CMOs have been able to understand, assimilate, and react to the newfangled changes post-pandemic. Thus, the Chief Marketing Officer is now in the driver’s seat
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