The new digital space is developing to become a more valuable space for marketers to explore and experiment. How can the brands make the best out of it in order to capture the targeted audience and improve their brand engagement?
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What are the D2C brands really doing differently and what can legacy brands learn from these new players who are seriously challenging the norms of retail marketing? Let's find out
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We see that even the sky isn't the limit when it comes to the metaverse. But how equipped are the marketers when it comes to the actual use?
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With the introduction of NFTs, brands have received a platform for a top-notch experience that provides a long-term effect, opening doors for multiple collaborations
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Consumers are willing to pay 50 per cent more for 5G plans with bundled digital services, compared to just 10 per cent premium for 5G connectivity
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This approach is providing a seamless shopping experience to the customers. One central point to take note of here is that in omnichannel marketing, all channels are interconnected to each other
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The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season
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Nudges can help the users discover relevant products and make better choices, he believes
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