Web 3.0 was coined by Ethereum co-founder Gavin Wood after the launch of the cryptocurrency in 2014. From a marketing lens, Web 3.0 also offers better control over data privacy and security while also delivering a more personalised user experience
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The average attention span of an individual scrolling through content on their phone is 1.7 seconds
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In a survey on virtual influencers, The Influencer Marketing Factory found out 58 per cent of users followed at least one virtual influencer; 27 per cent of users followed virtual influencers for their content, 19 per cent for the storytelling, and 15 per cent because they inspired them and 35 per cent of responders said they have bought a product or service promoted by a virtual influencer
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According to a report by Statista, 38 per cent of respondents believe that software as a service (SaaS) is highly significant in helping them achieve business goals
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The fraudsters have developed discreet, smart, and advanced techniques to hide behind a real user and steal advertisers’ money
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The market of influencers was a tremendous hit during pandemic, and it continues to be. Now, with the coming up of Metaverse, the influencers’ success has been guaranteed in the virtual, augmented, and even the real world
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Packaging has become part of a successful marketing and brand messaging campaign, while the ecommerce platforms are the ones who are supporting this growth
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The good news for marketers dreading a protracted downturn is that many recessions are short lived—historically, 75 per cent of recessions end within a year, and a full 30 per cent only last two quarters
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