Close proximity, direct flights, visa-on-arrival and luxury resort with serene views has made the Maldives one of the most popular travel destinations for Indians. What strategies do resorts use to remain one of the most popular tourism destinations?
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The issue of paid verification stirred the world of social media; new subscription plans have opened doors for fake and unreliable accounts spreading misinformation and have haemorrhaged reputations of multinationals, celebrities as well as heads of State
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Brand impersonation fraud is one challenge Fintechs face, where fraudsters dupe customers by mimicking the brand’s name
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Influencers hold the power to attract the audience with their catchy and unique content which ultimately helps the brand to fetch sales of their goods, products, or services
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With fast and widespread digital connectivity, Martech has become critical for the success of any marketing campaign
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My 10 cents on it – “In 10 years from now, digital marketing will not be anything it is now. It will be in a completely new avatar. This will both be a challenge as well as massive opportunity for marketers & brands alike”
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Now we are in an age of online marketing, which is an era of digital content and visual play. It’s only natural that Digital Marketing and social media have become marketer's primary channels for influencing their target audience.
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According to a report by Redseer, India’s digital economy is expected to grow to USD 800 billion by 2030, up from USD 85-90 billion in 2020
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