Martech is pivoting companies to unprecedented levels of competitiveness and success in the global arena, says Sanyal
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According to Meta, one in four electronics buyers and one in three personal care buyers now make purchases via quick commerce
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Frammer was set up by Suparna Singh, ex-CEO-president of NDTV, Kawaljit Singh Bedi, ex-CTPO of NDTV, and Arijit Chatterjee, who was the chief strategy officer at the TV network
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The increase is from the 60 million transactions recorded in September 2020
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485 million users spent fewer hours on social media in June 2024, with YouTube and Instagram leading the digital landscape
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The ISA Media Charter Playbooks represent a collaborative effort from industry leaders and stakeholders, encapsulating their collective expertise and commitment to fostering a media ecosystem that prioritises safeguarding the interests of brands, consumers and the advertising community
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This form of online ads will most certainly remain prominent in social networking sites as technology grows and the consumer’s preference for ad content becomes shorter in the future of digital marketing, says Vaidya
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This announcement follows a meeting between senior executives from Bharti Airtel, Reliance Jio, and Vodafone-Idea with Communications Minister Jyotiraditya Scindia
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