Frammer AI, founded a little over a year ago by the former management team of NDTV, has raised a $2 million seed round investment from Lumikai.
With advanced AI technology and proprietary training, the start-up provides an all-in-one platform that helps businesses create high-quality videos for social media.
Frammer has a large client roster in India and the US, including The India Today Group, Zee News, and insurance giant Acko. The company has also just been named the AI content partner of Brightcove, a US-listed company which provides streaming services to thousands of publishers across the world.
Using custom training and the experience of its founders, Frammer AI delivers ready-to-publish content for social media. The start-up has been generating revenue for several months and is driving strong interest internationally, including from movie studios and Sports rights holders.
Frammer was set up by Suparna Singh, ex-CEO-president of NDTV, Kawaljit Singh Bedi, ex-CTPO of NDTV, and Arijit Chatterjee, who was the chief strategy officer at the TV network. With 30 years of experience in broadcasting and digital media, they’ve built an enterprise-grade AI studio that handles everything needed to create and distribute videos across social media platforms.
For every video, Frammer delivers a transcript and captions; it identifies the most engaging excerpts and turns them into short videos for different digital platforms; it also creates vertical videos like Insta Reels and YouTube Shorts.
Short, engaging content is now a key marketing tool for large companies wanting to connect with their audience. But creating and posting videos on social media is a slow, complicated process, involving up to five people and several hours of effort for every video. And prosumer tools cannot accurately handle complex content. In contrast, with just one click, Frammer can convert a half-hour video into 35 short packages in approximately five minutes.
That’s allowing Frammer to meet another major business need: creating compelling summaries of webinars and internal video conferences.
With traction growing significantly, Frammer will use its funding from Lumikai:
Suparna Singh, CEO and co-founder of Frammer AI, said “The need for - and interest in - short-form video has never been higher. We’re thrilled to hear from clients that Frammer is creating larger audiences for them by utilising all their videos to their fullest potential. We’ve used all our experience and knowledge to train Frammer to deliver the most accurate results for complex content, and it’s gratifying to see very effective results.”
“We look forward to the journey with Frammer AI,” said Salone Sehgal, founding partner at Lumikai. “As a leadership team, they have consistently driven businesses from inception to profitability and delivered shareholder value with pioneering content, product and media-tech solutions while leading NDTV. In a world where brands, enterprises, and media houses must consistently engage audiences through social media, Frammer AI’s impressive client roster is a testament to the value of their solution.”
