Articles for Digital

Big Brands, Make Way For The Niche In 2024: Harish Bijoor

Harish Bijoor, business & brand-strategy specialist and Founder, Harish Bijoor Consults Inc talks of how niche brands will be seen challenging big brands this fiscal year

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The Entertainment & Tech Intersection Is A Massive Opportunity: Siddhartha Laik

Siddhartha Laik, Founder & Director, IWM Buzz, talks of the critical importance of technology in driving newer content and entertainment options that resonate with a new-age audience

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Synergies Unleashed: The Dynamic Correlation Between Branding & PR

On the occasion of National PR Day, Sanjay Gupta, CEO, PR Professionals illustrates how branding and public relations (PR) are the threads that keep the essence of a brand intact

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Exhicon Marks One Year Since BSE Listing

The event was attended by Exhicon Group's partners, employees, board members, and supporters

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Leo Burnett, Ogilvy Shine At The One Show 2024

The One Club for Creativity released The One Show 2024 finalists, with India garnering 28 nominations; Leo Burnett India Mumbai leads with 12, followed by Ogilvy India Mumbai with eight

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Aamir Khan Takes Legal Action Against Misleading Political Endorsement

The statement said that Khan never endorsed any political party but focused on raising public awareness through Election Commission campaigns

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Zee's Restructuring Gets Board's Backing, Punit Goenka To Lead Key Verticals

The restructured organisational framework is aimed at boosting performance and profitability throughout the company

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Rising Social Media Fatigue Challenges Businesses

The mindless scrolling of various social media sites leads to mental, emotional and physical fatigue for people using it indiscriminately, writes Anu Sehgal

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