The partnership will enable a multi-channel approach for Kontoor Brands spanning e-commerce and physical stores and greater investment in the Indian market
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Pricing might not be something your brand needs to participate in at all – especially if you target millennials
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Contextual with brand safety and a true understanding at the page level of images and content will bring up more advertising opportunities for premium publishers and publications in future
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Maximising the access to broadband will eventually benefit the digital advertising space
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The account will be serviced from Mirum India’s Delhi office
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The transformation to digital has created an urge in consumers to not just consume content but also participate in various digital and social media campaigns
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Bolloré sees the rise of digital entrepreneurship, more desire for innovation, design thinking, content studios, creation of links between content and media, commerce
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There is an explosion of entrepreneurship, value creation and innovation which augers well for India
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