Classplus Signs Sourav Ganguly As Its Brand Ambassador

Classplus apprises former Indian cricket captain, Sourav Ganguly as its brand ambassador and nationwide celebrity endorser. In addition to his role as brand ambassador, Sourav invests in Classplus in his personal capacity. 

To kick off the association, Classplus launches a nationwide cross-platform campaign featuring Sourav. Titled ‘Mrs. Banerjee’, the ad, which went live today, is a tribute to the tutors we all knew growing up, highlighting the tremendous impact they have had on our lives and the role they played in shaping us into successful individuals. In the wake of a lockdown which put their earnings and livelihoods at risk, this ad reminds us of just how much we owe them. It also showcases the benefits of adopting a remote learning model through Classplus and the platform’s potential to create a new future for all the educators who want to launch their online teaching. 

“We’re thrilled to introduce cricketing legend Sourav Ganguly as the official brand ambassador for Classplus. During his time as captain of India’s cricket team, Sourav proved himself to epitomise everything Classplus stands for – empathy, integrity, taking unexplored paths and building for the future. He’s carried these traits with him ever since, and we couldn’t be happier to have him on board,” said the Co-Founder of Classplus, Mukul Rustagi, on launch of the campaign.

“This ad reminds us of the role tutors and coaches have played in our lives. With Sourav’s association, we look forward to facilitating the shift towards online coaching, and empowering educators to mould many more leaders of tomorrow.”

Conceptualised by Option Design and produced by Opus Communication, ‘Mrs. Banerjee’ is directed by filmmaker Aniruddha Roy Chowdhury. 

On the association, Sourav Ganguly commented, “I am excited to launch this campaign alongside Classplus. During my time as a leader, one of the most important lessons I learned was the importance of backing my own team. Supporting players when they need it the most is critical to their future success. Classplus recognises that India’s tutors are vital to the nation’s academic success. As a category leader itself, it is applying these same lessons and providing educators with the support they need to transfer to a digital model. That’s what this ad showcases, and I can’t think of a better message to send out.”