Bhutani speaks on how he sees ORM become important for marketers in India
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Key highlights on how Mondelez is leveraging ORM in its overall play
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For Buddha, online reputation management has become significantly critical in this time, considering that a very large audience base has moved on to digital platforms
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Tata Motors' approach not only made ORM a lynchpin in its customer strategy but also saw a higher return on investment through increased sales
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ORM is key for the brand to engage with its consumers and also to understand competition and to develop its overall market strategy
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The crisis delivered a “triple whammy”, making online reputation management (ORM) more challenging & promising, says Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group
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The brands have also realized how social space can bring down their image in no time
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Experts believe that it is proving to be an extremely significant tool for better consumer outreach, especially in a world where digital content and engagement matters more than ever before
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