It makes the experience immersive and personalized for the customers and offers consistency even when the customer moves between channels or devices
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Brands have a distinct opportunity to stay relevant, engage in new and interesting ways
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The increased availability of cheaper smartphones in the country as well as gamers’ preference to use mobile devices has greatly fuelled the growth of mobile gaming
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Social media enables luxury brands to build tremendous clout among the aspirational set
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OTT has a simple rule, either you go big or you become irrelevant. OTT players have yet to understand this as the fragmented audience cannot subscribe to multiple players
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As the value of ORM in an overall marketing strategy becomes clearer, the author advises a set of ‘to-dos’ that when followed, will hold marketer and brand heads in good stead towards managing their online reputation
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The author details out online reputation management trends that businesses need to adapt to stay “at the top of their game”
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Surabhi Ahluwalia, Commissioner of Income Tax (Media & Technical Policy) & Official Spokesperson, CBDT, highlights the role that social & online ‘response’ management play for the Income Tax Department
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