Articles for Digital

Why Businesses Are Moving Towards Hybrid Cloud

The cloud has become the central point of digital transformation, as many organizations are leveraging the cloud to better adapt to the current dynamic environment

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Small Businesses Pivot Pandemic To Profit

Marketers discuss the camaraderie swelling between small businesses & technology post the pandemic

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Sales Growth Of 3X In Online Education

The nature of the sector changed on account of the internet and the proliferation of electronic gadgets like affordable smartphones, personal computers, and tablets, etc.

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I Bring To Pyxis Deep Knowledge Of The Advertiser’s Perspective: Neel Pandya

Pandya, the newly appointed CEO of Pyxis One, aims to work closely with the marketing and digital ecosystem and proffer a comprehensive view of what brands and agencies expect

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Real-Life Demands Of Indian Consumers Find No Place In The E-Commerce Rules

It seems like the government is trying to compensate with overregulation in the form of cumbersome rules and increased compliance that will add to the costs of business for the e-commerce platforms

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How Moving Online Is Giving India’s Women-Owned Businesses Wings To Fly

Focusing on women-owned and women-led businesses can not just grow their business but can also hold the key to sustainable economic growth

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Social Audio: The Belle Of The Ball

With the world moving into the ‘new normal’, experts deep dive into the rapidly growing social audio market and assess its future

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Optimising For Attention

The brand thinking framework for the attention economy needs to focus on the rocket as much as the payload

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