Articles for Digital

Cloud Telephony For Business; A Different Dimension

The way we work has gradually become diverse and dynamic. Cloud Telephony helps organisations achieve their desired growth and business objectives

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'Word Of Mouth' To 'Word Of Mouse' Marketing

The power of the web to promote business by marrying social media to the traditional concept of ‘Word of Mouth’ is called ‘Word of Mouse’

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Paving The Way For A New Marketing Tool-Book

The pandemic has changed the dynamics of marketing and pushed for the re-invention of strategies

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Mapping The Changed Consumer Preferences In Grocery Purchases

The pandemic has not only drawn new customers to e-grocery but also led to a change in their buying preferences and habits, that need to be understood better by the brands, suggest experts

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McDonald's, Bobble AI Strike The Conversation

Because there is nothing more authentic and persuasive than what one friend says to another...

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Digital Advertising – What's Ahead?

Though ad blockers and data protection bills have challenged digital marketing, the best way to target and customize campaigns but, still its market will continue to grow

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Select CITYWALK Pays Tribute To The Heroes Of Our Times

TheCitySalutesYou campaign features ordinary citizens who did extraordinary work to help the city fight the 2nd wave of COVID19 pandemic

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Account Wins: Viacom18, WPP, Dentsu, Atom, The Script Room

Quick look at new account wins/retainers this week

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