Cloud Telephony For Business; A Different Dimension
Right from the gadgets we use, robo-cars we drive to having voice-controlled personal digital assistants, technology has completely revolutionized our world and overpowered our daily lives. Hence, it can be said that digital transformations have become essential even for organisations in order to cater to the needs and preferences of their customers. Many firms have been slowly but surely adopting cutting-edge tech solutions such as cloud telephony, also known as cloud calling.
How does it work?
Cloud telephony offers voice communication services through a third party. In other words, it basically moves your PBX —a telephone system within an enterprise that switches calls between users — out of your office to the cloud. The services can be web- or applications-based. Rather than directly calling on your office lines or your mobiles, customers can dial one single cloud telephony number. And the entire business phone framework gets migrated to cloud communications. The tech can be used for both - incoming and outgoing calls. However, in India, it is primarily used for incoming calls. Using this, one can also integrate CRM system and other such tools, including Microsoft Office 365, Google Suite, et al, and can make your teams productive, simultaneously, enhancing the experience of your customers.
Is it the need of the hour for organisations?
Undoubtedly, amid all the tech-savvy solutions that various firms are utilizing, cloud-based technologies have been receiving great prominence. After all, being updated with cutting-edge innovations is significant for organizations in today's world. It's not exclusively to upscale their businesses but majorly to have an upper hand in the market. For businesses to grow and not fall behind in the corporate rat race, it is very important for them to keep upgrading themselves. If not, unfortunately, they would not only lose out on opportunities but would eventually need to bid farewell to its clients too because customers settle on the firms that are thoughtful about their prerequisites and keep them at their priority. Therefore, it wouldn't be wrong to comprehend that technologies like cloud telephony are the way to go.
What are the benefits of using it?
Right from hassle-free setup to being reliable, cost-effective, flexible, and scalable, there are numerous benefits for companies to use cloud calling. Not surprisingly, the way we work has gradually become diverse as well as dynamic, and to suffice that, we require such technologies. It helps organisations to achieve their desired growth and business objectives.
By embracing cloud telephony, organisations benefit as it assists them to bring down the expense of running traditional PBX systems, which require finances and skilled manpower. It helps integrate multiple processes in one place at reduced costs. You pay only for the services you use, in turn, helping businesses to plan and optimize their budgets efficiently.
Cloud telephony is quite easy to set up as well as simple to use. The technology permits organisations to store and access documents from anywhere at any time. It allows them to make, receive as well as transfer calls and doesn’t even require any on-site equipment. It not only reduces the complexity and inefficiency of working but also helps ensure seamless interactions.
Summing up
Today, when tech is the inevitable future, organisations, no matter small or have multiple branches, need such smart solutions to upscale their businesses and align towards the digital revolution. The future of cloud, certainly, looks promising.
The Author is R S Maan, Managing Director and Global Chief Revenue Officer, Codleo
