Articles for Digital

What Audiences’ Reactions Indicate For Digital-age Marketing Objectives

Digging deeper into social media outrage and what marketing professionals can learn from it

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To Survive, SMB's Need CRM And Digital Transformation

CRM, once an option is now emerging as the dire need of the hour for small and medium-sized businesses

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Pandemic, E-commerce & The Aftermath

Covid has changed habits that would have taken longer in the e-commerce space. Both the customers and the businesses had to switch to online and this is going to stay, believe experts

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The Future Of Retail Lies In Experience

It’s the time for businesses to adapt, as your biggest competition today is what you were in the past

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Where Does The Buck Start For Digital Media?

Experts across categories deliberate on their monetisation models and unanimously agree on the room for improvement

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We Have Been 'Monetisation-Obsessed' Since Start: Neeraj Roy, Hungama

Being an early digital media entrepreneur in India, Roy predicts fascinating monetisation opportunities in the M&E sector

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Home Grown Brands Harnessing The Power Of Social Media

With over 330 million active users, social media is an excellent medium for companies to engage with their customers

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Social CX Is Now A Superpower For A Brand

Research reports show a significant increase in customer engagement and participation in social media platforms, making it an indispensable communication tool for creating and sharing information

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