There is a great opportunity for the organic food market to take a big leap and corner a bigger share in the Indian grocery market
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Experts discuss how the pandemic compelled consumers to exude newer consumption patterns and go beyond the traditional methods of modelling their behaviour
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The data mined through D2C helps brands deliver a hyper-personalise customer experience, marketing and channel strategies accordingly
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Search Engine Optimisation provides a competitive edge to survive and thrive in the market
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Post-pandemic, it is vital to reassess digital pivot programmes and convert them into long term strategic plans to remain relevant, competitive, and successful
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Drip marketing assists in boosting sales by converting visitors into buyers, increases repeat purchases and reconnects with the stagnant audience
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The pandemic has led to a staggering 70% increase in the number of OTT subscribers
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Influencer marketing provides better visibility into customer response and enables to alter the campaign on the fly
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