Articles for Digital

Ecomm Apps Saw 113 Million Downloads In Oct 21: Report

This was the first time the category has reached this level since October 2020, indicating that the festive season in 2021 might be the best ever

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Traders, Online Sellers Demand Ecomm Brands' Boycott

The concern centred around how e-commerce players track best-selling products on their platforms and then copy their design to launch private brands with similar features and at a competitive price

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Glance Promotes Intel's Processor On Smartphones Across India

Glance's campaign has helped Intel reach nearly 24 million users through captivating visuals and engaging storytelling on the lock screen

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Viewers' Traditions & Native Languages Crucial To Understand: Zubin Dabash, Shemaroo

With a diverse and growing collection of over 3700+ titles, Shemaroo is making inroads through its ‘digital first’ vision

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We Are Aggressively Investing In Original Content In Local Languages: Rajiv Bakshi, ZEEL

ZEE5 marks its success with its relevant content lineup that caters to the different tastes of Indian online consumer

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Continuously Powering Our Platforms With More Niche Content: Ankush Sachdeva, Moj

We are doubling down on video content, both in the long and short formats and investing significantly in Moj

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Eros Now: Made In India, For India

Genres like action, thrillers and comedies are experiencing a larger adoption, observes its CEO, Ali Hussein

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Short Videos To Revolutionise Digital Content Consumption: Sumit Ghosh, Chingari

When many players want to play the same game like yours, be assured that the category is lucrative, points Ghosh

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