Glance Promotes Intel's Processor On Smartphones Across India
Glance has partnered with Intel, to launch an innovative campaign for the latter’s 11th Gen Intel Core processors on Glance’s platform available on smartphone lock screens. Through compelling narrative that appeared on the lock screens of millions of smartphones across the country, Intel aims to raise product awareness and discovery among PC shoppers.
The objective of the campaign was to drive home the uniqueness of the 11th Gen Intel Core processors and to reach out to people actively looking for PCs, in an engaging manner. Intel’s intention was to go beyond the clutter of social media and to utilize the power of the lock screen to reach the right consumers.
Millions of lock screens were lit up with a burst of the Intel blue, alongside crisp communication and a strong call to action. The striking imagery of PCs integrated with the 11th Gen processor ruled the spotlight, grabbing eyeballs on the mobile’s front page. One tap led users directly to Intel’s retail site, driving web traffic for the brand, while also simplifying the consumer journey immensely.
The campaign recorded a reach of 23.8 million users and 61.16 million impressions. According to Brand Lift Insights research done by Kantar India, 79% of the users found the ads to be relevant and non-intrusive to their inherent experience on Glance and 54% of the audience found the ads to be enjoyable. The research also showed that 67% of the users associated the ad with the brand thus reflecting a high recall value owing to the captivating visuals and communication.
“Brands are increasingly looking for newer, faster and innovative ways of reaching their consumers. We are excited to have partnered with Intel for the launch of their 11th Gen Intel Core processor, contributing to their business success, and look forward to working with them on many more such campaigns in the future,” said Devika Sharma, Director- Sales, Glance.
