Invest Barbados Teams Up With Barbados Royals For CPL Season
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Barbados Royals, a Royals Sports Group-owned franchise revealed Invest Barbados as their principal sponsor for the upcoming Caribbean Premier League (CPL) season. The Invest Barbados logo will be prominently featured on the back of the men's and the front of the women's team matchday and training jerseys.
Kaye Greenidge, Chief Executive Officer, Invest Barbados, shared her enthusiasm about the partnership: “We are delighted to support the Barbados Royals as their Principal Sponsor for the men's team and the Title Sponsor for their women's team. This partnership offers a unique platform to showcase Barbados as a vibrant and dynamic location for investment and business. We believe in the power of cricket to unite communities and inspire global audiences, and we are excited to be part of this journey.”
The partnership highlights Invest Barbados' dedication to positioning the island as a top investment destination globally by leveraging the Barbados Royals' success and popularity. The Royals will use their extensive global network to host events and networking opportunities for Invest Barbados in key markets like India, UK and UAE throughout the year.
“We are incredibly excited to have Invest Barbados join the Royals Family as a Principal Sponsor for the men's team and as the Title Sponsor for the women's team. We have the privilege of working together to showcase the incredible country of Barbados and the impressive investment opportunities it provides, to the world. We have an extensive network that hasn't to date been exposed to these opportunities, and we look forward to creating immersive experiences that do just that," said Jake Lush McCrum, Chief Executive Officer, Royals Sports Group.
As the CPL cricket season approaches, Invest Barbados and the Royals will offer a variety of engagement opportunities and activations for both fans and potential investors as part of the roll-out.