Articles for Brand Stories

DLF's Karan Kumar Puts Down His Papers

Kumar was the first-ever CMO to be appointed at DLF Limited and helped guide revenue from Rs. 2500 to Rs. 6500 Crore over the last three FYs.

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Cartoon Network's New Look & Tagline 'Redraw Your World' To Celebrate Kids' Uniqueness

Cartoon Network along with presenting sponsor Perfetti Van Melle India has planned year-long activations across digital, on-ground, and exclusive brand collaborations that sport a fresh and inclusive content line-up

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Customers Are Our Ultimate Brand Advocates: Mayuri Saikia, Dell

For this, the brand regularly engages with them for feedback and incorporates it into their offerings, she adds

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P&G India Becomes ‘Plastic Waste Neutral’

It will also set up in-house solar plants at its Goa and Mandideep manufacturing sites

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PhonePe Buys Gig Marketplace GigIndia

PhonePe will leverage GigIndia’s network of freelance microentrepreneurs to help corporates and enterprises acquire more customers and scale up their distribution channels

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Ferrero's Anita Dewan Joins Rich Products As VP-Marketing

Dewan is a seasoned marketer with over 25 years of experience across categories like personal care, foods, beverages & financial services

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ŠKODA, PHD Media Launch Flipkart Brand Store

In a Flipkart-first initiative, buyers can now pre-book a car or book a test drive via the eCommerce portal

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ShareChat Reports 764% Jump In Ad Revenue At Rs 77cr In FY21

The Bengaluru-headquartered company has three revenue streams - advertisement income, gaming, and ecommerce

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