Articles for Brand Stories

Yes Bank's CMO Jasneet Bachal Steps Down

She joined Yes Bank in 2019 after working as the senior vice president & head of marketing at Kotak Life for almost four years

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P&G India Names LV Vaidyanathan As New CEO

He will take over from Madhusudan Gopalan, who is going to take on an important leadership role within P&G as Senior Vice President – Grooming & Oral Care, P&G Japan & Korea

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ED Accuses Amway India Of A Multi-Level Marketing Scam

It has attached assets worth Rs. 757.77 crore, out of which the immovable and movable properties are worth Rs. 411.83 crore

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Max Life Insurance Elevates Rahul Talwar As CMO

A seasoned marketing professional with over 17 years of experience, Rahul has had successful stints in PepsiCo India, Pladis India (McVitie’s Biscuits) and the Aditya Birla Group

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Tata Unveils Super App 'Tata Neu'

While gaining access to all of Tata's various offerings under a unified platform, customers can avail of exclusive membership benefits and coin-based rewards

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Sabyasachi Designs Limited Edition Spring Merchandise For Starbucks

Proceed from sales of the exclusive range of ceramic mugs and stainless-steel tumblers will be used to support 'Educate Girls', a non-profit organisation

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PepsiCo & WPP Part Ways

PepsiCo India’s advertising spend is estimated to be Rs 350 crore

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Kansai Nerolac Elevates Anuj Jain As MD

He succeeds H M Bharuka who was the Vice Chairman and Managing Director

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