Ferrero's Anita Dewan Joins Rich Products As VP-Marketing

It has been reported that Anita Dewan, former Regional Category Manager at Ferrero, has moved on to Rich Products. She was taking care of the Kinder Brands & Experimental Marketing at her previous company.

Her new position as the VP-Marketing will require her to spearhead all marketing functions at Rich Products. 

She confirmed the news over her social media page. 

Dewan is a seasoned marketer with over 25 years of experience across categories like personal care, foods, beverages & financial services. She has also actively established global brands in India as well as built local brands.

She holds significant experience in building financially viable business models via identification of strong consumer insights, category creation, new brand/ product launches & innovative brand-building initiatives. She has also handled media planning & buying at a corporate level with spends of over Rs.1500 MM.