Cartoon Network's New Look & Tagline 'Redraw Your World' To Celebrate Kids' Uniqueness

Kid’s entertainment channel, Cartoon Network adopted a new brand position and tagline, ‘Redraw Your World', encouraging kids to always be true to themselves, and be confident in their abilities to impact real change. In partnership with the campaign’s presenting sponsor, Perfetti Van Melle India, from March 30 the channel will sport new colours, music, design, and programming slates.

Announcing the launch of 'Redraw Your World' in India, Abhishek Dutta, South Asia Network Head, Cartoon Network and companion channel POGO said, “With the Redraw Your World launch, we are all set to provide kids with a platform that celebrates uniqueness, empowers little actions and inspires storytelling. It strengthens our content commitment for India with fun and family-friendly narratives starring popular and iconic characters, reflecting the world and depicting the tales of adventure and bravery.” 

As part of the campaign, kids will see new storylines and animation characters from shows like Ekans - Ek Se Badhkar Snake, Dragon Ball Super, Digimon Adventure, Emmy-nominated series Lamput, The Powerpuff Girls, Ben 10, Tom and Jerry and DC Super Hero Girls, among others. The channel will bring over 200 hours of new content including original homegrown series, international shows, acquisitions, and specials. The channel will also introduce a special block for pre-schoolers under Cartoonito later this year.  

“At Cartoon Network, we create original and diverse worlds that are vibrant and fun. Armed with creativity, Redraw Your World is an extension of our global commitment to inject stories that reflect the world, inspire imagination, and empower kids,” said Leslie Lee, Head of WarnerMedia Kids in Asia Pacific. 

Cartoon Network has forged several high visibility brand collaborations across multiple genres, including Indian Premier League (IPL), Food & Beverage, and technology sectors.  

In collaboration with Reliance Digital, Cartoon Network will bring the 'Redraw Your World' theme closer to its viewers with in-store displays and character meet-and-greets at 100 stores across Maharashtra and Gujarat. 

In May, Cartoon Network will also unveil a new music video anthem, that would combine animation & live action by children. 

To bring 'Redraw Your World' alive, Cartoon Network Fan Art will give children an opportunity to express their creativity and let their imagination run free by drawing or doodling their vision of the world they want to live in. Cartoon Network India on Instagram, YouTube, and Facebook, through #RedrawYourWorld will post updates including the launch of talent showcase contests, short video series, AR filters, etc.

As part of 'Redraw Your World' outreach, Cartoon Network's 15th edition of the School Contact Programme across 13 cities will be followed by festive celebrations with fun on-air content, social media activations, and on-ground activities during Diwali and Christmas later this year.