The brand is also investing heavily in social media as it allows space for storytelling, its primary goal
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While HCPL has control of the majority stake in Dr Sheth’s, Aneesh Sheth will continue to lead the business and product innovation for the brand
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The brand aims to break through the gendered clutter surrounding skincare and bolster brand visibility
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Aims to raise brand awareness overseas by stepping up its globalisation strategy
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It represents the seamless tech-integrated customer experience that the company offers to its customers
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The campaign commemorates Aashirvaad's 20-year journey in the country, which the brand intends to celebrate by enabling Indian homemakers in achieving their entrepreneurial aspirations
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The actress stars in the first leather goods campaign for the Maison
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As part of the WeSeeEqual Summit, P&G India also announced their focus on sensitising future generation of marketers and advertisers on the importance of responsible, progressive and authentic advertising
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